Previdenza on Tour: Massimiliano Cipolletta in Genoa and the digital future of the professions

Digitisation between risks, opportunities and awareness for Certified Public Accountants

Massimiliano Cipolletta sul palco dei Magazzini del Cotone in occasione di Verso nuove rotte

“Toward new routes. Navigating Strategies and Tools for Tomorrow’s Certified Public Accountants” is the title of the 10th edition of the Previdenza in Tour. The event was held today in Genoa at the Magazzini del Cotone, organized by Cassa Dottori Commercialisti.

The focus of the morning session was the panel “Regaining your compass to find your way in a changing profession” with a discussion between Laura Gangitano – Head of National Practices Jefferson Wells Manpower Group, Carla Ferrari – CFO Fondazione Compagnia di San Paolo, Massimiliano Cipolletta CEO of SCAI Group, and Stefano Distilli, President of the Cassa Dottori Commercialisti.

A rewarding work and good work-life balance, the scenario of the current economic cycle between inflation and political crisis, digital innovation as an opportunity to become true partners of the client, focusing on training to counter the risks of cyber attacks, and a scenario on the perception that Certified Public Accountants have regarding the profession and ICT: these were some of the topics that, through the moderation of journalist Simona D’Alessio, were touched upon by the four speakers.

Cipolletta‘s comment: “Today’s digital transition represents an opportunity for professionals such as Certified Public Accountants in the area of siding with and partnering with businesses. The tools of digitisation – for example, the use of AI for data collection and analysis for the purpose of business management, up to tools such as chatbots – need to be imagined from the contamination of expertise, where those who own the domain of the topic, such as the professional, can direct and determine the scope of use of the technology. Investment in digitisation is increasing, and at the same time, awareness of the need to have truly effective cybersecurity measures must grow, keeping in mind that 84 percent of cyber attacks go down due to malpractice. In addition to perimeter defense, the most important investment, therefore, is training.”

Here is the streaming recording from Il Sole 24 Ore.