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MU-CH | Museum of Chemistry

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Exhibition Software

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In Settimo Torinese, the former Siva paint factory premises – where Primo Levi, the author of “If this is a man”, worked as a chemist from 1947 to 1975 – will host MU-CH | the Museum of Chemistry, the first Italian interactive museum dedicated to chemistry. The aim of the museum is the education of children and teenagers and its layout also includes sections and activities for adults and families.

MU-CH was the result of an idea of the Municipality of Settimo Torinese and Fondazione ECM. It was designed by the Pleiadi Group, built by the SCAI Group, and financed by the National Plan for the Social and Cultural Regeneration of Urban Areas. It is the first museum in Europe to offer an interactive itinerary dedicated to chemistry. The facility was born out of a desire to create a place of encounter and discovery, where people of all age ranges can enjoy an engaging, immersive experience in the world of science.

Amaze, teach and enthuse are the keywords of the MU-CH, a colourful and innovative museum-laboratory where science is learnt by touching.

The goals of MU-CH are to amaze, teach, entertain and enthuse, in a museum that makes its mission to popularise science with innovative methods and approaches. The meaning of this project is already found in its name: MU-CH, which not only represents the initials of ‘Museum’ and ‘Chemistry’, but also reminds of the English word “’much” which is what the museum wants to provide to its visitors: much – fun, education, creativity, involvement, and interactivity.

The Chemistry Museum is designed primarily for children aged 4 to 13 years old, and for this reason it is a dynamic museum, where visitors can actually do chemical experiments and get involved personally. However, the facility also houses areas – such as the reading room – that wants to become a reference point for the scientific community in the area. Thanks to paths supported by explainers (guides) the museum is ready to welcome school groups and families, but can also be visited independently, for those who wish to do so.

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ETT S.p.A. Digital Strategy & Design
ETT uses design, storytelling and cutting-edge technology to create unique experiences and to establish a connection between places and people using immersive experiences. The company designs IT systems and creates and manages vast quantities of data from complex sources.
ETT S.p.A. Digital Strategy & Design
Find out how ETT has revolutionised the experience of visiting museums and cultural attractions using innovative digital strategies.