Success stories

Bulgari Dream Machine – Luxury Retail

virtual try-on

A Luxury Virtual ‘Try-On’ Shopping Experience

ETT S.p.A has created an exclusive technological solution for Bulgari that takes the shopping experience to a whole new level. The new Bulgari Dream Machine offers visitors an unparalleled experience by allowing them to browse Bulgari’s iconic B.zero1 ring collection. Customers and visitors can learn about the brand and select products by interacting with a touch screen, before trying them on using Virtual Try-On technology.

They can also find their perfect size ring using an integrated biometric scanner and receive a personalised message, gift and special packaging. All courtesy of Bulgari.


ETT ensured the Dream Machine was operational, stable and secure by overseeing its design and software development.

Multimedia Outifitting

Augmented Reality


App Development

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